We’re so happy to be celebrating our 35th Anniversary this year! Yes – the Phiten brand is announcing their 35th anniversary since it’s inception

Quote from our President, Yoshihiro Hirata:

“At the opportunity of lecture and seminar conducted as my lifework for long years, I have had chances to meet customers who listen intently, take memos trying not miss a word, or express their gratitude with tears. It's my sheer pleasure to realize their expectations to Phiten products and to be motivated to create better products by listening to their voice directly. We keep doing our best continuously for customers to be surprised and impressed, and to experience joy and high value through our products.“

Since the beginning, Phiten has been committed to our own R&D with great passion! We seek to be with the sporting community and support the everyday adventurer! We consider ourselves honored to be among all those running marathons, triathletes, power lifters, tennis players, surfers, runners and the list goes on!

Therefore, Phiten has created the following campaign: Individuals who bring photos into our Torrance Phiten store (located at 1757 W. Carson St Unit N, Torrance CA 90501) and provide information or send via email to <> will have a chance to win some of the following items! No purchase necessary to participate!

Here are a few examples from our Torrance Store!

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